2019 — 2020 • Facebook Marketplace, iOS & Android

Overview

After working on individual seller tools and listening to their needs for years, I saw an opportunity to further help our growing audience of frequent sellers by taking all the seller tools we’d built and creating a centralized surface for them to live on. Seller Hub empowered our growing base of semi-professional to professional sellers by giving them a one stop shop to accomplish their most frequent tasks.

Team

1 Designer | 1 Engineer | 1 UX Researcher | 1 Data Scientist • 1 year

I pitched the idea and drove strategy and project management for Seller Hub over 2 halves as a side project to all of our official product team work.

Seller Hub

Problem: Selling Efficiency

Target Sellers

While most Marketplace sellers in the US and similar rich, Western countries are Declutterers, we continued focusing on the more frequent selling segments that were quickly growing internationally.

Marketplace before Seller Hub:

  • Marketplace selling is hard to find

  • Navigating between seller tools takes a lot of time,
    exacerbated by frequent selling

Strategy: Centralization

Problem:

How might we make selling on Facebook Marketplace more efficient for frequent sellers?

Solution:

Create a centralized home for seller tools.

Measuring Success:

  • listing creations, buying metrics (guardrail)

  • tool surface visits, seller management actions, transactions

  • Bonus consideration: future scalability

Seller Hub Feed View — MVP

Testing our hypotheses quickly with:

  • accessible entrypoint in Marketplace tab nav

  • all tools preview content upon scroll in 1 surface, presented in order of urgency and frequency of access

  • notifications scoped to selling use cases

Results from Feed View

We proved that centralizing seller tools did increase seller management actions and resulting transactions. We launched this version to active US sellers given while we kept iterating.

+6.5%

visits to Insights

+6.6%

transactions

+2.7%

listings marked pending & deleted

+6.7%

conversion rate (VPVs > Orders)

Iteration: Increasing Information Density

I knew we could further increase efficiency by increasing information density by looking at our own Ads management tools for comparison. This led to the next iteration: Seller Hub Grid View.

I invented a new dashboard grid component for the Marketplace Product System for this iteration, as the Facebook App Design System did not have dashboard components on mobile available for use at the time.

Final UX — 
Seller Hub Grid View

Improvements over the Feed View:

  • Info-dense: This is an approach better suited for frequent sellers with more inventory, intentionally taken for them.

  • Urgency: The new dashboard components highlight data and actions needed from the seller when relevant.

  • Predictable: The order of the grid will never change, even if there are no actions to take as it’s important for sellers to know that they have completed all their tasks for the moment.

Results: Grid View

The Grid View format helped our Shipping sellers more — we saw shipped listings go up with this iteration, on top of the former results for Feed View holding steady! With these results, we launched the experience to US & UK sellers at the time. Grid View remains the current experience of Marketplace Seller Hub.

+6.4%

Shipped Listings (holding steady even 6mo later)

“Makes my selling experience much easier having almost everything on one screen.”

— Seller Community FB Group

“Really loving these new dashboard information features!”

— Seller Community FB Group

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